Dominic Green and William Wei May 3, 2013, 8:10 AM

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola.

While Pepsi no longer runs the campaign, we have always been curious about the "over 50%" part of the Pepsi Challenge results. To put that figure to the test, we staged the Challenge right here at Business Insider.

http://www.businessinsider.com/pepsi-challenge-business-insider-2013-5